I’m Michael Tapp, a filmmaker and video producer with 10+ years of experience creating compelling visual stories—first for brands like St. Regis, Cartier, Google, and AMEX, and now for businesses that want their spaces to captivate customers.
My approach to retail space marketing goes beyond basic videography. I create immersive, cinematic videos that capture your environment's essence—the textures, the ambiance, the unique customer experience. These aren't just videos; they're digital stand-ins designed to convert browsers into buyers.
My work has been recognized by The Atlantic, TIME Magazine, and Vimeo Staff Picks, while my commercial projects for Fortune 500 brands have engaged audiences worldwide. Today, I leverage that same premium production quality and narrative expertise to help retail spaces make powerful first impressions online - because in the digital age, customers decide to visit your physical location long before they ever walk through your doors.
When I’m not behind the camera, you’ll find me riding my bicycle or (slowly) leveling up my guitar skills.